DOI: https://doi.org/10.36719/2663-4619/123/48-64
Shahin Akifli
Istanbul University
PhD student
https://orcid.org/0009-0002-6894-5169
akiflisahin@gmail.com
A New Health Tourism Route in Azerbaijan in Light of
Thermal and Medical Resources
Abstract
This article examines the potential of Azerbaijan’s rich thermal and medical resources for health tourism, as well as the necessity of creating new tourism routes for the effective utilization of this potential. Azerbaijan is a country rich in geothermal resources, and especially its thermal springs and natural mineral waters have become important centers of attraction for health tourism. Thermal springs located in different regions of the country are used in the treatment of various skin diseases, rheumatic disorders, and stress-related health problems. The article analyzes the existing health tourism infrastructure in Azerbaijan and highlights the need to improve service quality, accessibility, and promotional activities. Furthermore, a comprehensive routing strategy is proposed to increase competitiveness in the international health tourism market. This strategy aims to identify and integrate new health tourism routes on a regional basis, taking into account the location of thermal and medical resources.
In terms of sustainability, health tourism’s contribution to the local economy and the creation of employment opportunities are among the important topics discussed. In addition, it is emphasized that Azerbaijan’s cultural and natural richness can be combined with health tourism to offer tourists multidimensional experiences.
In conclusion, the article states that for Azerbaijan to become a competitive destination in the field of health tourism, thermal and medical resources should be evaluated on a scientific basis, infrastructure should be improved, and strategic marketing activities should be strengthened.
Keywords: health tourism, medical tourism, thermal tourism, health tourism in Azerbaijan, current situation of health tourism in Azerbaijan