DOI: https://doi.org/10.36719/2789-6919/46/118-121
Orkhan Balakishiyev
Khazar University
Master student
https://orcid.org/0009-0004-6231-7684
balakishiyevorxan@gmail.com
Application of Digital Technologies in Azerbaijani Business
Abstract
This article offers a comprehensive analysis of how digital technologies are being adopted in Azerbaijani business and examines their economic impact. In the introduction, it explains how local companies have shifted from traditional management methods to modern digital tools such as cloud computing, big data analytics, artificial intelligence and the Internet of Things (IoT). It also describes how the widespread use of the internet and mobile devices has accelerated this transition and how government initiatives like “Digital Azerbaijan” have supported infrastructure development and the startup ecosystem.
The main section presents examples from both large corporations and small enterprises on their digital transformation journeys. The article shows how customer relationships have been enriched through personalized services on online platforms, mobile applications, and social media channels, while fintech solutions have enabled faster and more secure banking operations.
In its conclusion, the paper discusses key challenges—such as raising digital literacy, bolstering cybersecurity measures and integrating legacy systems with new technologies. It offers an optimistic outlook on the broader application of artificial intelligence and machine learning in the future.
Keywords: digitalization, digital transformation, business, innovation, technology