DOI: https://doi.org/10.36719/2789-6919/45/168-171
Aytaj Hadizadeh
Khazar University
Master student
https://orcid.org/0009-0002-7058-5473
asleymanli@mail.ru
Comparative Analysis the Changes of Furniture Companies' in Social Media Activities Over the Years
Abstarct
In recent years, the social media activity of companies operating in the furniture sector has begun to assume strategic importance against the backdrop of digital transformation and changes in consumer behavior. The main objective of this study is to comparatively analyze how the social media activities of furniture companies have changed over the years 2015-2025, what trends have been observed, and what effects these changes have had on the marketing and brand management of companies. In the initial stage, in 2015-2018, furniture companies used social media mainly for posting product images, sharing discount campaigns, and limited customer interactions. During this period, the content was simple and sometimes unstructured, and social media served more as a means of transmitting information. In 2019–2021, digital branding trends began to strengthen in the sector. In addition to platforms such as Instagram, Facebook, and YouTube, integration with visual content-based networks such as TikTok and Pinterest has increased. The visual quality and design values of the content have increased.
Keywords: digital marketing strategies, social media development dynamics, consumer behavior and trends, brand management and visual identity, interactivity and analytical tools