Development Mechanism of Marketing Research in the Food Market
Ilaha Aliyeva 
Abstract. The food products market is one of the most dynamic and competitive sectors of the modern economy. Rapid changes in consumer behavior, price elasticity, and increasing demands for product quality significantly enhance the importance of marketing research in this field. The aim of this study is to investigate the development mechanism of marketing research in the food products market and to identify its effective application directions. The research employs survey, observation, and statistical analysis methods. The results indicate that well-structured marketing research increases the market share of enterprises, enables a more accurate identification of consumer needs, and facilitates risk management. At the same time, the application of digital technologies allows for faster data collection and analysis. The study demonstrates that successful marketing activity in the food sector is only possible through a systematic research mechanism. Consequently, the development of marketing research plays a strategic role in enhancing the competitiveness of enterprises.
Keywords: marketing research, food market, consumer behavior, competitive environment, analytical approach