DOI: https://doi.org/10.36719/2663-4619/122/83-88
Tapdig Abbasov
Azerbaijan University of Architecture and Construction
https://orcid.org/0009-0003-6387-205X
tapdiqabbasov475@gmail.com
Digital Marketing and Intellectual Management in the
Azerbaijani Economy
Abstract
Digital marketing and intelligent management act as one of the main directions for the development of the Azerbaijani economy in the conditions of digital transformation. Digital marketing tools allow enterprises to monitor market dynamics, analyze customer behavior more accurately, and optimize sales strategies through personalized approaches. This process also increases the competitiveness of companies and accelerates their integration into international markets.
On the other hand, intelligent management systems based on artificial intelligence, big data analytics and automated management technologies improve the decision-making mechanisms of enterprises, facilitate risk management and ensure more efficient use of resources. The integration of digital marketing and intelligent management makes a significant contribution to the construction of an innovation-oriented economy in Azerbaijan, the realization of sustainable development goals and the formation of a digital ecosystem.
The article comprehensively analyzes the theoretical foundations, application possibilities and potential impact mechanisms of these directions on the national economy.
Keywords: Azerbaijani economy, digital marketing, intelligent management, digital transformation, artificial intelligence, big data, competitiveness, sustainable development, innovation, strategic management