DOI: https://doi.org/10.36719/2789-6919/51/32-35
Simuzar Mammadova
Baku Business University
PhD in Economics
https://orcid.org/ 0000-0002-2996-5207
sima-sultan@mail.ru
Digital Marketing and Pricing Decisions
Abstract
Digital marketing is a strategy that allows businesses to promote, sell, and distribute their products and services using the internet and digital technologies. With tools such as SEO, social media marketing, email marketing, content marketing, and PPC advertising, businesses can directly reach their target audiences and increase the effectiveness of their marketing budgets. In the Metaverse, the price of virtual goods and services is determined by the cryptocurrency paid in exchange for the offered price, presenting a new approach. In this environment, the prices of products and services are shaped by supply and demand, with digital consumers becoming more informed. The role of artificial intelligence is also growing in digital marketing, offering opportunities to improve customer experiences and advance in competition.
Keywords: digital marketing, pricing policy, pricing in the metaverse, digital products