DOI: https://doi.org/10.36719/2663-4619/125/146-152
Aysel Rzazada
Azerbaijan State University of Economics
Master's student
https://orcid.org/0009-0002-0525-8249
rzazada.aysel.rovshan.2024@unec.edu.az
Search Engine Optimization in Electronic Stores
Operating in Azerbaijan
Abstract
E-commerce in Azerbaijan has rapidly developed in recent years; however, online stores continue to face challenges in reaching wider audiences due to inadequate Search Engine Optimization (SEO) practices. This article examines the importance of SEO for Azerbaijani e-commerce platforms and analyzes its role in increasing visibility, traffic, and sales.
The research methodology covers three main directions: content analysis of selected Azerbaijani e-commerce websites (evaluation of keyword management, metadata, and technical indicators), a comparative study between local and international platforms, and interviews conducted with local digital marketing specialists and e-commerce managers. Analytical tools such as SimilarWeb, Ahrefs, and SEMrush were used in the analysis process, enabling objective and comparative assessment of the results.
The article identifies key problems, describes the methodological framework for examining existing practices, and presents the expected outcomes of implementing effective SEO strategies. The findings aim to contribute to the development of digital marketing strategies that can increase the competitiveness of Azerbaijan’s e-commerce platforms in regional and global markets.
The topic of Search Engine Optimization (SEO) in Azerbaijan’s e-commerce sector is highly relevant due to the rapid digital transformation taking place in the country. With the growing penetration of the internet, mobile technologies, and online payment systems, consumers are gradually shifting from traditional retail to online shopping.
Furthermore, the relevance of this research lies in its contribution to strengthening the country’s digital economy. As the government prioritizes innovation, entrepreneurship, and digital trade, improving SEO practices can play a pivotal role in enhancing online visibility for local businesses. By addressing existing shortcomings and proposing practical solutions, this research supports both academic discussions and real-world applications, helping Azerbaijani e-commerce platforms become more competitive in the global digital marketplace.
Keywords: e-commerce, Azerbaijan, Search Engine Optimization (SEO), digital marketing, online stores, keyword strategy, website optimization, user engagement