https://doi.org/10.36719/2789-6919/43/45-49
Nargis Mehdiyeva
Azerbaijan State Pedagogical University
PhD student
https://orcid.org/0009-0005-7536-1569
nargiz.mehdiyeva@adpu.edu.az
Strategıc Management in Hıgher Educatıon: New Challenges and Solutıons
Abstract
The article is devoted to current strategic management issues in higher education institutions. In the context of a rapidly changing world and growing competition, universities are faced with the need to rethink traditional approaches to management. Particular attention is paid to strategic management's role in increasing universities' competitiveness, adapting to changes in the external environment, and ensuring long-term development. The article considers various strategic management tools and methods, including SWOT analysis, benchmarking, and management by objectives. The author also discusses the importance of creating an innovative culture in universities, developing international cooperation, and ensuring financial sustainability. Particular attention is paid to the role of universities in solving social problems and training specialists who can adapt to rapidly changing labor market conditions.
Keywords: strategic management, higher education, innovation, globalization, personalization, risk management, benchmarking, management by objectives