DOI: https://doi.org/10.36719/2663-4619/125/117-122
Umid Veliyev
Azerbaijan State University of Economics
https://orcid.org/0009-0003-1911-1739
umidveliyev411@gmail.com
The Concept of Electronic Commerce, Application Models,
and its Strategic Importance in the Context of the Digital Economy
Abstract
In the modern digital era, electronic commerce (e-commerce) has emerged as a highly dynamic and strategically important sector of the global economy. By enabling the online selection, ordering, payment, and delivery of goods and services through automated digital systems, e-commerce fundamentally transforms traditional trade and reshapes consumer behavior. According to the OECD, only transactions formalized via such systems are classified as e-commerce, and today this sector operates as an integrated ecosystem encompassing B2B, B2C, C2C, and C2B models, logistics, digital payments, and online marketing. As a result, e-commerce plays a key role in the digital economy by increasing efficiency, enhancing consumer satisfaction, and transforming global trade structures.
Keywords: e-commerce, digital commerce, online shopping, digitalization, digital economy