DOI: https://doi.org/10.36719/2789-6919/57/199-204
Seymur Allahyarli
Baku State University
Master’s student
https://orcid.org/0009-0001-1948-9235
seymurallahyarli@gmail.com
The Role of Digital Shelf Management in Driving Consumer Engagement
Abstract
This article extensively analyzes the impact of digital window management on consumer behavior. The research shows that in the modern era, an effective digital window is not limited merely to product display; rather, it is a complex system aimed at optimizing user experience and attracting the attention of potential customers. In this regard, the quality of visual design, the presentation of personalized content, and the application of interactive elements significantly influence consumers' decision-making processes. At the same time, the article emphasizes the practical use of digital windows, innovative approaches applied on online platforms, and the importance of utilizing digital tools for the sustainable development of businesses.
Keywords: digital shelf management, consumer behavior, e-commerce, personalization, interactive content, brand image, online platforms, digital transformation, customer loyalty, market strategy