DOI: https://doi.org/10.36719/2789-6919/52/94-99
Zarifa Jafharova
Azerbaijan Tourism and Management University
Master’s student
https://orcid.org/0009-0001-3400-5227
jafarovazrf@gmail.com
Investigation of Quality Management Strategies in the Hotel and Restaurant Business
Abstract
This study explores the role of personalized service systems as a source of competitive advantage in the hospitality industry, emphasizing their contribution to service quality within contemporary market conditions. The research investigates the dynamics of competition and the shifting patterns of consumer demand, underscoring the positive influence of tailored service approaches on organizational performance. Findings suggest that optimal outcomes are achieved through the implementation of a customer data personalization framework that differentiates an enterprise from its competitors and is strategically aligned with business objectives. Moreover, sustaining an effective personalized service system necessitates continuous investment in data management and the incorporation of advanced technologies, including artificial intelligence (AI) and machine learning (ML), to enhance service precision and responsiveness.
Keywords: hospitality sector, service quality management, personalization strategies, digital transformation, artificial intelligence, machine learning