DOI: https://doi.org/10.36719/2663-4619/126/28-33
Turkan Sadigova Eyvazli
Baku State University
Master's student
https://orcid.org/0009-0002-1267-1701
turkansadiqova@yahoo.com
Bahruz Khasiyev
Baku State University
PhD in Economics
https://orcid.org/0009-0002-5579-6766
khasiyev@gmail.com
The Impact of Digital Transformation and Intelligent Management Systems on Hotel Service Quality: Strategic Approaches and Innovative Models
Abstract
This article examines the impact of digital transformation on hotel service quality through a scientific and analytical approach. It evaluates how artificial intelligence, automated management systems, real-time data analytics, and contactless service technologies influence service efficiency, personalization, and consistency. The findings indicate that digital transformation functions not only as a technological shift but also as a critical factor for improving managerial structures and enhancing strategic decision-making. The paper offers practical recommendations on implementing innovative management models to strengthen hotel competitiveness and increase customer satisfaction.
Keywords: digital transformation, artificial intelligence, hotel services, service quality, innovative management, data analytics, automation