DOI: https://doi.org/10.36719/2789-6919/44/120-125
Huseyn Ibadov
Azerbaijan Tourism and Management University
Master student
https://orcid.org/0009-0008-4930-8627
contact.ibadov@gmail.com
An Econometric Model of the Impact of Advertising Expenditures by Travel Agencies and Tour Operators on Inbound Tourism
Abstract
The tourism sector is one of the important sectors of the global and regional economy. Countries around the worldattach special importance to advertising and marketing activities in order to develop their tourism potential and increase the flow of foreign tourists. Naturally, advertising expenses of tour agents and tour operators are considered one of the main factors in the development of inbound tourism. In this study, an econometric model was established to determine the impact of advertising expenses on the number of tourists from abroad.
The main objective of the study is to evaluate the impact of advertising strategies of tour agents and tour operators operating in our country on inbound tourism using economic and statistical methods. Within the framework of the study, data on advertising expenses of tour agents and tour operators and the number of inbound tourism were collected during the years 2017-2023 and statistical and econometric approaches were applied. The econometric model “Log-Linear Regression Model” was used to determine the relationship between advertising expenses and inbound tourism. The relevant model was implemented in the computer-based “Eviews7” application program, built and tested.
Keywords: Eviews7, econometric model, travel agent, tour operator, inbound tourism, statistics.