DOI https://doi.org/10.36719/3104-4727/5/49-53

Ulvi Mammadov
Mingachevir State University

Master’s student
 https://orcid.org/0009-0002-5824-8626
ulvimammadly@gmail.com

An Empirical Analysis of Youth Knowledge and Perceptions of

Green Finance: Evidence From Azerbaijan

Abstract

By allocating financial resources towards environmentally responsible activities, green finance has become an important part of sustainable economic development. Young people play a key role in the adoption of green financial practices, as their financial knowledge sets the trend for future market trends. Despite the increasing global attention to green finance, limited empirical evidence exists on the knowledge and perception of youth in developing countries such as Azerbaijan on green finance. This research seeks to examine empirically knowledge and perception of green finance in the youth of Azerbaijan. To do this, the study uses a quantitative approach and an online questionnaire survey among the 18–35 population. The questionnaire measures the respondents’ knowledge on green finance, risk/benefit perception, trust in financial institutions, and willingness to use green financial products. To determine what factors influenced acceptance intentions, descriptive statistics and regression analyses are employed. The results show that general knowledge of green finance is moderate for Azerbaijani young people, although trust and perceived environmental impact play an important role in their readiness to adopt green financial products. The report serves an empirical function out of the Azerbaijani literature and a practical policy-led focus towards financial literacy and eco-friendly financial products for increasing awareness and promotion of green finance.

Keywords: Green finance, financial literacy, youth perceptions, sustainable finance, green economy