DOI: https://doi.org/10.36719/2706-6185/53/146-150
Nureddin Ismayilov
Azerbaijan State Economics University
https://orcid.org/0009-0006-1477-9838
i.nureddinn@gmail.com
Generative AI Effects on Consumer Behaviors
Abstract
In fact, the rise of generative AI tools is changing consumer behavior, as businesses and brands can make highly targeted marketing plans and build consumer trust while actively engaging the audience and psyche. Today, a new cosmos has opened for us — a world where AI models such as GANs, transformers, VAEs and others are already reshaping consumer behavior. Problem-solving businesses can leverage generative AI to deliver genuinely sustainable, consumer-centered solutions. As new multimodal AI technologies promise even more profound personalization and inclusion, a revolution in the field of marketing is on the verge of being unleashed. To help researchers and practitioners alike, this article explores the promises and pitfalls of using generative AI in consumer behavior research and practice, as well as the implications of its future developments.
Keywords: generative AI, consumer behaviors prediction, personalized marketing, ai-driven trust, psychological engagement