Improving the Use of Digital Management Technologies at “Embawood”
Aydan Huseynzade 
Abstract. In the modern world, the development of digital technologies plays a crucial role in increasing productivity, improving management processes, and enhancing corporate performance. To maintain a competitive advantage and adapt to the evolving business landscape, companies must effectively utilize digital management tools and solutions. This article aims to explore strategies for improving the implementation of digital management technologies at “Embawood” and to identify the factors that enhance the efficiency of these technologies within organizational processes. Key areas of discussion include the digitization of workflows, enhanced information management, the integration of information systems, the development of employees' digital skills, and the use of data in managerial decision-making. Furthermore, the article examines potential challenges associated with developing digital management, such as resistance to organizational change, a lack of specialized skills, technology implementation costs, and concerns regarding information security. Ultimately, implementing strategies to optimize digital infrastructure, ensure continuous employee training, and foster a culture of innovation can help “Embawood” increase productivity, reduce operational costs, accelerate decision-making, and enhance competitiveness.
Keywords: digital management, digital transformation, information technology, organizational productivity, process automation, data management, "Embawood"