DOI: https://doi.org/10.36719/2789-6919/44/142-146
Khalida Atakishiyeva
Azerbaijan State University of Economics
Master student
https://orcid.org/0009-0007-9513-5803
atakishiyeva.khalida.agha.2023@unec.edu.az
The Role and Importance of Information Support in
Solving Business Problems
Abstract
In the modern business world, making the right decisions is crucial for the success of enterprises. The accuracy of these decisions largely depends on the quality and accessibility of information. Information assurance helps businesses obtain accurate and timely data. If information is not provided on time and correctly, the business may lose its position in the market. Information is not just about collecting data; it also involves analyzing and utilizing it properly.
Information assurance helps solve business problems in areas such as finance, operations, and strategy. Incorrect or missing information can put a business at risk.
Modern information systems, such as ERP, CRM, and BI systems, centralize data and provide managers with accurate, real-time information.
These systems help managers make evidence-based decisions. For example, sales statistics and customer feedback assist leadership in making the right decisions. At the same time, proper data analysis is crucial for strategic planning, as it is necessary for setting long-term goals and assessing risks.
Information assurance also allows businesses to identify and address challenges in a timely manner. For instance, when sales decline or financial costs rise, well-structured information systems quickly identify these problems and provide solutions. This enables companies to move from reactive to proactive management, helping them become more agile and competitive.
Keywords: Information provision, business decisions, information systems, strategic planning, data analysis