Virtual Space and Communication Culture in the Organization: Between Necessity and Possibility

This study focuses on understanding the technological dimensions of communication culture within organizations, within the context of comprehensively understanding the nature of traditional systems in their closed and open fields. Moreover, it directly works on reinforcing a set of perceptions about the possibility or emergence of a new pattern of systems with technical and virtual aspects at the level of the international communication network, or what is called virtual space.

This is achieved by identifying points of difference and agreement between the organizational systems in their theoretical and general concept and between virtual communication networks and their impact on the characteristics and features of the organization's communication culture in light of modern information and communication technologies.

From this perspective, analyzing and interpreting this phenomenon requires further scrutiny into the theoretical and scientific backgrounds that frame this issue in an organized and graduated manner from general to specific, in accordance with the recognized methodological foundations and procedures.

The nature of virtual space and its tools necessitates examining the main reasons and motivations that make it one of the most used and effective communication methods by individuals, groups, institutions, bodies, etc., which are considered collectively a set of social systems that interact within certain pathways and spaces, sometimes integrating and at other times conflicting, to achieve goals, interests, and needs in society.

Therefore, this issue is the cornerstone of our research, through which we seek to discover the status of virtual space and its utilization and adaptation to support and develop the communication culture system in organizations of all types.

Keywords: space, virtual space, culture, communication culture, organization

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