Key words: internet projects, investment, business, start-up, technology sector
Açar sözlər: internet layihəiər,investisiya, biznes mühiti , texnoloji sektorun rolu
Ключевые слова: интернет-проекты, инвестиции, бизнес, стартап, технологический сектор
The economic situation in the country forces start-up companies to develop in conditions of extreme uncertainty. Market conjuncture changes at a fast pace, conditions are dictated by unexpected leaders, new technologies change the ratio of values in the market. Solutions appear to radically change the basic properties of products that they previously competed with each other. These are so-called "subversive innovations". Among the most promising branches of the economy, where such deep innovations are possible, we can call nanotechnology, energy, medicine, biotechnology and, of course, the technology sector - the subject of our research - Internet projects. The development of the latter is inevitably linked to the growing need for capital for both the improvement of the most innovative product (service) and marketing activities, without which it is impossible to rapidly promote a new product to the minds of a wide audience [1].
But no expert will be able to give a precise forecast whether the planned product will be fully realized and whether its market will accept, and therefore, whether the return of investors' investments will take place. Due to high risks of capital investments, such investments are called venture (risk).