DOI: https://doi.org/10.36719/2706-6185/57/27-31
Naila Huseynova
Baku Engineering University
https://orcid.org/0009-0000-1760-508X
nhuseynova1@beu.edu.az
Yegana Aghamaliyeva
Azerbaijan State University of Economics
PhD in Architecture
https://orcid.org/0000-0002-9461-0904 agamaliyeva_yegana@unec.edu.az
Fashion and Cultural Tourism: Sustainable and Ecological Design Challenges in the Formation of the Karabakh Brand
Abstract
The Karabakh region possesses immense potential for the formation of a national brand rooted in its rich cultural heritage and traditions of applied decorative arts. However, the sustainable development of this brand through fashion and cultural tourism is directly linked to eco-friendly and sustainable design approaches. This article analyzes the ecological challenges, material-energy cycles, ethical production standards, and the role of digital transformation emerging during the integration of Karabakh’s cultural codes into modern design within the context of fashion tourism. The author proposes a conceptual model that integrates circular design, slow fashion, the mobilization of local resources, AR/VR-based cultural experiences, and green event standards.
Keywords: sustainable design, ecological design, fashion tourism, Karabakh, cultural heritage, circular economy, digital presentation