Formation and Development Features of the
Advertising Market in Azerbaijan
Ismayıl Emiralizada
Abstract. This study examines the historical formation, current structure and future developments of the advertising market of the Republic of Azerbaijan. The development of advertising, starting from the strictly centralized regime of the USSR and ending with the rapid growth of the financial sector after the restoration of our state's independence and the signing of the "Contract of the Century", is examined in detail. Special attention is paid to the digital transformation of the advertising sector in the 21st century. The relationship between traditional marketing and modern digital marketing is analyzed. The main aspects of national marketing are determined, as well as how the Azerbaijani language, traditions and holiday discounts and campaigns affect consumer behavior. In addition, promising areas for the development of the sector, such as the application of artificial intelligence, software technologies and data analytics, are described.
Keywords: Azerbaijani advertising sector, digital marketing, advertising development, traditional marketing, social platforms, targeting, artificial intelligence in advertising, data analytics