DOI: https://doi.org/10.36719/2706-6185/47/177-188
Karim Belkaci
University of Algiers3, Algeria
belkassikarim@yahoo.com
https://orcid.org/0009-0008-5669-2014
Lamia Djoudi
University of Algiers3, Algeria
https://orcid.org/0009-0004-5202-2241
lamiadj2014@gmail.com
Djamila Ouchene
University of Bouira
https://orcid.org/0009-0000-6125-3026
dj.ouchene@unv-bouira.dz
How to Improve Company’s Electronic Reputation Through the Social Community Manager: Analytical Study of the Bimo Facebook Page
Abstract
This study delves into the pivotal role of social community managers in bolstering the e-reputation of business entities, with a specific focus on Bimo's Company Facebook Fanpage. Employing a mixed-methods approach, the research utilizes content analysis to scrutinize the posts on Bimo's Facebook Fanpage over a three-month period, aiming to discern thematic patterns and underlying purposes. Subsequently, an online survey is conducted to gauge the attitudes of Bimo's Facebook Fanpage followers towards the brand and the products promoted through the platform. By synthesizing these methodologies, the study illuminates the strategic significance of social community managers in shaping brand perception and fostering consumer engagement in the digital landscape.
Keywords: e-reputation, community manager, Facebook fanpage, perception, brand