DOI: https://doi.org/10.36719/2706-6185/59/158-162
Parvin Aliyeva
Baku State University
International Experience in the Development of Sustainability Marketing
Abstract
In today’s world economy, the idea of sustainable development is now a key part of how businesses operate. Challenges like worsening environmental issues, limited natural resources, and social inequality are urging companies to not just focus on making money, but also to include the ideas of caring for the environment and being socially responsible in what they do. Sustainability marketing is different from regular marketing because it focuses on managing things in a way that creates lasting value. It considers what people want, including customers, society, and the government. Sustainability marketing isn't just about selling "green products”. " It also involves improving how products are made, using resources wisely, lowering carbon emissions, supporting social projects, and following fair business practices. Ongoing activities like making, selling, using, throwing away, and polluting are causing a lot of damage to the environment. This has led to the idea that we can't have a sustainable future unless we pay attention to the main causes of environmental harm, which are population growth and high levels of consumption. In this research, we will examine the status of sustainable marketing in Azerbaijan and other countries and analyze the results obtained.
Keywords: sustainable marketing, green marketing, international models, ESG