DOI: https://doi.org/10.36719/2706-6185/47/157-162
Noureddine Dahmar
University ofMohamed El Bachir El Ibrahimi -Bordj Bou Arreridj, Algeria
https://orcid.org/0009-0006-4108-6615
noureddine.dahmar@univ-bba.dz
Radhouane Moumene
University ofMohamed El Bachir El Ibrahimi -Bordj Bou Arreridj, Algeria
https://orcid.org/0009-0003-3620-7652
radhouane.moumene@univ-bba.dz
Abdel Halim Amara
University ofAbbas Laghrour – Khenchela, Algeria
https://orcid.org/0009-0008-4764-6358
amaraabdelhalim@univ-khenchela.dz
Media and the Production of Consumer Society:
A Socio-Media Critical Perspective
Abstract
This research paper addresses the media and its role in entrenching consumer culture. Mass media present many daily advertising messages, whether written, audiovisual, or electronic, in attractive and engaging ways. The goal is to encourage consumers to purchase the goods and services offered by advertisers, thus increasing the media outlet's revenue from advertising. In turn, the advertiser benefits from promoting their products and services. In this context, the Frankfurt School has critiqued the content presented by the media in society, with its thinkers harshly criticizing media outlets for their role in entrenching consumer culture among individuals. This culture serves the interests of media professionals and the economic interests of society.
Keywords: advertising, consumption, consumer society, media