V.V.Liubarets 
National Pedagogical Dragomanov University

PSYCHOLOGICAL FEATURES OF PERSONNALITY OF MODERN 
MANAGER OF SOCIO-CULTURAL ACTIVITY

Key words: psychological features, personality traits, manager, socio-cultural activity.
Açar sözlər: psixoloji xüsusiyyətlər, şəxsi keyfiyyətlər, menecer, sosial-mədəni fəaliyyət
Ключевые слова: психологические особенности, личностные качества, менеджер, социокультурная деятельность

Formulation of the problem. Today, the attention of practitioners and researchers is drawn to the issue of professional perfection of managers of the socio-cultural sphere (SCS).
Together with the requirements of the labor market to the modern manager of SCS, the criteria for readiness for professional activity that require employers to carefully select specialists are constantly changing. This is explained by the fact that the manager who works in the SCS must have special traits and abilities, organizational skills, abilities for public creative activity.
The SCA manager is an ambiguous person who combines the quality of a manager, organizer, marketer, creator, social worker, teacher, psychologist, public relations specialist, and much more.
The manager of socio-cultural activity (SKA) must be ready to adapt to constant transformations in the socio-cultural sphere, using his own arsenal of personal qualities.
Analysis of basic research and publications. Features of the individual managers of socio-cultural activities are the subject of many studies and have their own specifics. Thus, the problem of studying personal characteristics that determine the effectiveness of the manager's work was studied by such researchers as V. Glushkov, V. Golovach, R. Goodman, P. Doney, D. Eymor, T. Zatonatska, D. Zeldman, A. Kantarovich, L. Karamushka, M. Makarova, D. McNeight, N. Medzhibovska, B. Mizyuk, G. Minz, M. Lukashevich, J. Nielsen, V. Panferov, P. Ribers, F. Khmil, D. Chafi, S. Chen, D. Schneider.